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Can tech help female entrepreneurs break the bias?

Women founders continue to come up against common challenges and biases - solving this problem is bigger than supporting women, it’s about supporting the national economy.

Can tech help female entrepreneurs break the bias?

Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

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How am I doing as a parent?

Evaluating yourself is hard. It's even harder when attempting to assess your parenting because there's no set guide and nothing to count, measure, or quantify.

How am I doing as a parent?

Some time ago, I met my lovely friend for a drink, straight off the train from London. She told me about a very intense performance review she had at work recently, which, although scary, was incredibly useful; it gave her a general sense of how she was doing and areas to work on.

And it struck me we don't get this feedback as parents. Am I doing a good job? I have no idea.

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