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Can tech help female entrepreneurs break the bias?

Women founders continue to come up against common challenges and biases - solving this problem is bigger than supporting women, it’s about supporting the national economy.

Can tech help female entrepreneurs break the bias?

Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

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