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Lana Del Rey's new era: How the sultry songstress became an alternative icon

She took the pop-obsessed world by storm as it subsequently criticised her image and authenticity, only to influence a new generation of musicians and become a record-breaking artist now popularly dubbed 'The Queen of Alternative Music'.

LOS ANGELES, CALIFORNIA - OCTOBER 13: Lana Del Rey attends The Drop: Lana Del Rey at the GRAMMY Museum on October 13, 2019 in Los Angeles, California.

Photo by Rebecca Sapp/Getty Images for The Recording Academy
A student journalist with a zeal for writing and pop culture

It's November 2008 in a Manhattan Mobile Home Park, a doe-eyed, bleach blonde girl is giving a proud tour of her humble trailer park home to Index Magazine, "it's like, you can have your own place, and you have a chance at your own life.

That's what it makes me feel." Her name is Elizabeth (Lizzy) Grant, but we now know her by the name of Lana Del Rey; the soulful 23-year-old playfully strolls along in her black vintage jacket and a baby blue ribbon tied around her hair.

She smirks and giggles nervously as she describes the flowers in her garden, "I grew blue hydrangea! And ivy." The flowers would later become signature iconography to the Lana Del Rey brand, a consistency she seems to uphold to this day.

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