According to the Associated Press, amid the COVID-19 pandemic, many Black-owned companies were hit hard economically, struggling to stay afloat while doing what they could to get the momentum going.
Despite the hardship, this year's quest for social justice has brought change for the better and increased support for Black-owned businesses, one of the many necessary by-products of the sheer determination and triumphs, further changing the narrative.
I don't know about you, but one of the most critically important and heartwarming things that I have seen particularly on my Instagram feed regarding the support for Black-owned businesses is #BuyBlack, a viral hashtag highlighting many of the most talented Black business owners on the web, exposing their craft to millions of people which I'm truly proud that young Black people are growing up in a time when they can witness this.
Throughout the holidays, and more specifically, on Black Friday, one great way to keep this positive change going is by shopping for these brands.
If you're looking forward to giving back for the holidays but don't know where to begin, view the list below to support some outstanding Black brands.
People of Color Nail Polish-Lili'uokalani
Photo by People of Color
Lili'uokalani nail polish
When I say that I am looking for the next color to paint my nails every other day, I mean that. Although I normally wear neutrals, reds, or dark colors on my nails, I sometimes experiment with bright colors, yet I couldn't seem to find the right color to match my skin without it looking like a highlighter exploded. With some quick research and determination, I stumbled across the brand People of Color, Founded by Jacqueline Carrington, a nail polish brand curated to complement all brown skin shades. ( P.S., the color listed below has forest green and lush field elements that I can't get enough of!
Lili'uokalani nail polish inspired by Queen Lili'uokalani of the Kalākaua Dynasty. She also happened to be the first woman to rule a unified Hawaiian kingdom since 1810.
Hyper Skin- Hyper Clear Brightening Clearing Vitamin C Serum
Photo by Hyper Skin
Hyper Skin Hyper Clear Brightening Clearing Vitamin C Serum
Hyper Skin, founded by Desiree Verdejo, brightens and balance your skin's smoothness with this diligent serum that contains powerful ingredients to bring out your inner radiance, such as fruit enzymes, turmeric, and Kojic acid all while being scentless which is great for people with sensitive skin.
I'm definitely about to say goodbye to discoloration!
Ten Wilde-Sofi Earrings
Photo by Ten Wilde
Sofi earrings
Jewelry lovers unite! The 18k gold dipped stainless steel hoops will be the needed touch to your whole outfit.
Accessories really bring the whole ensemble together.
Photogenic Hair Care- Conditioning Styling Gel
Photo by Photogenic Hair Care
Photogenic Conditioning Styling Gel
Founded by Emery McClendon, an entertainment lawyer, Photogenic Conditioning Styling Gel is an all in one product that coats, conditions, and prevents breakage and split ends, further promoting hair growth. It can also be used on wet or dry hair and is a personal favorite of mine to keep my natural hair as healthy as possible.
It really is a beautician in a jar!
Tier - Military Olive Hoodie
Photo by Tier
Tier Military Olive Hoodie
Founded in 2014 by co-founders Nigeria Ealey, Esaie Jean-Simon, and Victor James, the New York-based athleisure fashion brand simplistically and effortlessly caters to every endeavor from relaxing at home, running errands, working out, and much more. Through art and design, they encapsulate all the cultural aspects that impact the community every day. It is an expression of the essence of creating something with a story behind it.
