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Why we should support people on the road to financial recovery

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Photo by bantersnaps on Unsplash

This week marks almost exactly one year since the UK was forced into lockdown for the first time, as the Covid-19 pandemic took hold across the world.

Over the past year, each of us has faced some form of loss, disruption or difficulty. Weddings have been postponed, families have been separated, and millions of workers are still furloughed or have seen their jobs disappear altogether.

It's been a testing time, to say the least.

We understand that some groups are feeling the effects more than others as a consequence of the pandemic. In particular, people in low-paid work, are younger workers or are in insecure roles such as gig workers or those on temporary contracts, have been more affected than other groups.

They have seen work dry up and new opportunities very difficult to find, often leading to dire financial circumstances for those who were just about managing even before the pandemic.

Our research found 35 per cent of gig economy workers, freelancers, and people in temporary or zero-hour contracts were hit financially in the November 2020 lockdown, as were 41 per cent of 18-24-year-olds. This is noticeably higher than the 30 per cent national average. And recent research from Resolution Foundation found those in low-paid jobs and 18-24-year-olds are twice as likely to have their jobs impacted by the pandemic as those in middle age.

While there may be light at the end of the tunnel with the vaccine roll-out picking up pace, these statistics make for unhappy reading, even before we've felt the full impact of the pandemic on the economy, employment figures, and people's personal finances. Unemployment is, unsurprisingly, at one of the highest rates it's been in five years, and this is only expected to rise over the coming months, notably when the furlough scheme ends in September.

At Nesta, we recognise the urgent need to support individuals to access jobs and financial support. We believe that innovative tools and services that have been created with real people in mind and can reach people right across the UK are needed right now.

That's why we launched the £3 million Rapid Recovery Challenge in collaboration with JPMorgan Chase, the Money and Pensions Service, and the Department for Work and Pensions. The Challenge supports innovators in developing and scale solutions for work and financial challenges millions face across the country.

Through financial and broader support such as mentoring, introductions to new partners, and user testing, we help these ground-breaking ideas come to the market and reach more people faster.

]In December, we announced the 14 semi-finalists of the Challenge whose innovations include tools that help entry-level candidates access job opportunities, make identifying and matching skills easier, and make job searches more tailored to the needs of individuals, including marginalised groups such as disabled people, young people, and homeless individuals. Others use smart data and open banking technologies to help individuals manage money, access responsible credit and benefits, and smooth income.

But we now need to get these into people's hands in their moment of need. We're calling on all businesses or organisations directly linked with those hit hard by the pandemic, such as supermarkets, banks, housing associations, and food banks, to join our Rapid Recovery Network and work side by side with us to improve people's lives.

The Big Issue Group, Do it Now Now, and Youth Fed have already joined the network to help vulnerable people benefit from the Rapid Recovery Challenge innovations, upskill, find jobs and manage their money better.

These three organisations have extensive links to people in more vulnerable groups – including homeless individuals, ethnic minorities, and young people. They also understand both how to reach them and how best to engage with them.

Through a mixture of direct outreach, marketing, and social media engagement and their own extensive networks of like-minded organisations, these not-for-profits will collectively help make thousands of people aware of the tools that are available to them to get them through this challenging time.

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Covid-19 hasn't discriminated and has struck everywhere – but it is the marginalised and younger members of our society who are really feeling the force of the pandemic now and doubtless will well into the future.

We ultimately aim to reach 1 million people who need support by 2023, and these initial members of the Rapid Recovery Network will be crucial in meeting this target. But we still need more support.

We hope that by bringing various organisations from different sectors together, we can help those who need it most access innovative tools to help with financial support and jobs as we try to rebuild our lives in the wake of the pandemic. We want people to feel safe and secure again, that they're fulfilling their potential and that they're able to reclaim the opportunities that have eluded them over the past year, through no fault of their own.

The more organisations that join forces with Nesta and our partners by becoming part of the Rapid Recovery Network, the better chance people who most need our support have of getting back on their feet. There is no doubt that the road to recovery will be bumpy, but we can try to navigate the potholes and make the journey as short as possible by coming together.

For more information about the Rapid Recovery Network and how to join, click here.

Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.