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Take action: 10 ways you can help end violence against women, even during a pandemic

Sixteen Days of Activism against Gender Violence
Photo credit: UN Women

In 2020, COVID-19 touched our lives in nearly every way, everywhere, as countries went into lockdown and restricted movement to contain the spread of the virus. As doors closed and isolation began, reports of all forms of violence against women and girls, particularly domestic violence, began to rise.

The pandemic of violence against women is not new. Even before COVID-19 hit us, globally, 243 million women and girls were abused by their intimate partners in the past year. The COVID-19 pandemic intensified the violence, even as support services faltered and accessing help became harder.

As we mark the annual 16 Days of Activism against Gender-based Violence campaign (25 November – 10 December), UN Women is joining hands with survivors, activists, decision-makers, the UN system, and people from every walk of life, to shine a light on the need for funding, essential services, prevention and data that shapes better-informed responses.

Ending violence against women is everyone's business.

Here are just ten ways you can make a difference, safely and impactfully.

1. Listen to and believe survivors

When a woman shares her story of violence, she takes the first step to breaking the cycle of abuse.

It's on all of us to give her the safe space she needs to speak up and be heard.

It's important to remember that when discussing cases of sexual violence, a victim's sobriety, clothes, and sexuality are irrelevant.

The perpetrator is the sole reason for assault and must bear the responsibility alone. Call out victim-blaming and counter the idea that it's on women to avoid situations that might be seen as "dangerous" by traditional standards.

Survivors of violence are speaking out more than ever before, and everyone has a role to play to ensure they can have justice.

Don't say, "Why didn't she leave?"

Do say: "We hear you. We believe you. We stand with you."

2. Teach the next generation and learn from them

The examples we set for the younger generation shape the way they think about gender, respect and human rights. Start conversations about gender roles early on, and challenge the traditional features and characteristics assigned to men and women. Point out the stereotypes that children constantly encounter, whether in the media, on the street or at the school, and let them know that it's OK to be different. Encourage a culture of acceptance.

Talk about consent, bodily autonomy and accountability to boys and girls, and also listen to what they have to say about their experience of the world. By empowering young advocates with information, and educating them about women's rights, we can build a better future for all.

3. Call for responses and services fit for purpose

Services for survivors are essential services.

This means that shelters, hotlines, counseling and all support for survivors of gender-based violence need to be available for those in need, even during the coronavirus pandemic.

Every year, the 16 Days of Activism campaign calls for united, global action to end all forms of violence against women and girls.

This year the United Nations, together with our partners, are demanding four critical actions, summarized by our 2020 campaign theme: FUND, RESPOND, PREVENT, COLLECT.

Join us in calling on governments to bridge funding gaps to address violence against women and girls, ensure essential services for survivors of violence are maintained during this crisis, implement prevention measures, and invest in collecting the data necessary to adapt and improve life-saving services for women and girls.

4. Understand consent

Freely given, enthusiastic consent is mandatory, every time.

Rather than listening for a "no," make sure there is an active "yes," from all involved. Adopt enthusiastic consent in your life and talk about it.

Phrases like "she was asking for it" or "boys will be boys" attempt to blur the lines around sexual consent, placing blame on victims, and excusing perpetrators from the crimes they have committed.

While those that use these lines may have fuzzy understandings of consent, the definition is crystal clear. When it comes to consent, there are no blurred lines.

Learn more about consent>

5. Learn the signs of abuse and how you can help

There are many forms of abuse and all of them can have serious physical and emotional effects. If you're concerned about a friend who may be experiencing violence or feels unsafe around someone, review these signs and learn about the ways to help them find safety and support.

If you think someone is abusing you, help is available. You are not alone. If you'd like to talk with a trained advocate at a helpline, we compiled this list of resources around the world.

6. Start a conversation

Violence against women and girls is a human rights violation that's been perpetuated for decades.

It's pervasive, but it's not inevitable, unless we stay silent.

Show your solidarity with survivors and where you stand in the fight for women's rights by oranging your social media profile for the 16 Days of Activism – you can download banners for Facebook and Twitter here.

On Instagram, you can use UN Women's face filter to spread the word and encourage your community to do the same.

Use #orangetheworld, #16Days and #GenerationEquality to start your own conversation about gender-based violence, or share some of the content from our social media package.

7. Stand against rape culture

Rape culture is the social environment that allows sexual violence to be normalized and justified, fueled by the persistent gender inequalities and attitudes about gender and sexuality. Naming it is the first step to dismantling rape culture.

Every day we have the opportunity to examine our behaviours and beliefs for biases that permit rape culture to continue. Think about how you define masculinity and femininity, and how your own biases and stereotypes influence you.

From the attitudes we have about gender identities to the policies we support in our communities, we can all take action to stand against rape culture.

Learn more ways to stand against rape culture>

8. Fund women's organizations

Donate to local organizations that empower women, amplify their voices, support survivors, and promote acceptance of all gender identities and sexualities.

UN Women works with women's organizations everywhere to end violence against women, assist survivors, and secure equal rights for women and girls everywhere. Donate now at https://donate.unwomen.org/en.

9. Hold each other accountable

Violence can take many forms, including sexual harassment in the workplace and in public spaces.

Take a stand by calling it out when you see it: catcalling, inappropriate sexual comments and sexist jokes are never okay.

Create a safer environment for everyone by challenging your peers to reflect on their own behaviour and speaking up when someone crosses the line, or by enlisting the help of others if you don't feel safe.

As always, listen to survivors and make sure they have the support they need.

10. Know the data and demand more of it

To effectively combat gender-based violence, we need to understand the issue.

Relevant data collection is key to implementing successful prevention measures and providing survivors with the right support.

As gender-based violence has spiked during COVID-19, the gaps in gender sensitive data collection have become more glaring than ever. Call on your government to invest in the collection of data on gender-based violence.

Find out how UN Women works to bring about a radical shift in how gender statistics are used, created and promoted.

UN Women is the UN organization dedicated to gender equality and women's empowerment.

Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.