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How our mothers' lessons shaped us into the people we are today

Eeva Rehnström, in her graduation cap. Four years later, she became my mother. (1931-2012)
Photo courtesy of Dr.Jaana Rehnström, the Founder of The Kota Alliance

A special bond exists, in all cultures, between mothers and their children. Fathers are important as well, of course, but due to the very early bonding arising from feeding and nurturing, a child's emotional life is strongly affected by the mother.

Nine years after my own mother passed away at 81-years-old, I think about the role mothers play in developing our sense of right and wrong. Sometimes all it takes is a response to an innocent question.

When I was 8-years-old, we moved to a small town in Finland, and a girl in my new class quickly became my best friend. Her father was a doctor, and the family was Jewish – a small minority in Finland.

One day I came home from school and asked my mother: "what does Jewish mean?"

My mother, Lutheran as most people in Finland were and still are, said something like:" they believe in God just like us, but not in Jesus as God's Son. " Then she added, " …during the war, a very bad leader in Germany called Hitler killed 6 million of them". Needless to say, I was shocked and remembered the exchange to this day.

On another occasion, when I was old enough to understand where babies really came from, my mother explained why she supported the legalization of abortion.

In the 1930s, when she was a child, the caretaker in her Helsinki apartment building had a wife and three children. Apparently, the wife was the one doing most of the work, while the husband was a bit inept. Then the wife became pregnant again, and with already three mouths to feed, she sought to end the pregnancy. This was not legal at the time, and she resorted to a back-alley abortion.

She ended up dying of the complications, and the husband was now left with three motherless children. At the same time, wealthy Helsinki ladies were getting abortions discreetly in doctors' offices if they had enough cash to come up with. Perhaps this explains in part why I decided to become a gynecologist and human rights activist.

I believe that so much progress in the world has come from people working hard because something affected them personally, but they want the world to benefit from what they learned. A doctor became a wonderful breast surgeon because his mother passed away from the disease.

A woman with a PhD in chemistry became the world's first expert on premature labor because she lost her firstborn. The people who motivate us to make a better world are oftentimes our mothers and our children – or children in general. In particular, what motivates mothers is the welfare of their children.

Because of this, women's empowerment results in significant benefits to society as a whole. This has already been shown in many studies by the UN and others. Surprisingly, this is not common knowledge worldwide.

We need to tell this story loud and clear, show it via media of all kinds, and incorporate it into the education of children worldwide – support girls' becoming empowered women. We need to keep up the message because new generations may be influenced early by the wrong message.

We need mom's message to get through...

Dr.Jaana Rehnström is the Founder and President of the Kota Alliance, an organization elevating collaboration across borders for women-centered nonprofits, NGOs, and much more. View her work here.
Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.