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What South Asians can do to support Black Lives Matter

person in black jacket sitting on white concrete bench

It's been almost six months since the death of George Floyd.

When the video of his murder surfaced earlier this year — the world paused.

Those eight minutes and forty-six seconds kickstarted a seismic course of events and catapulted the Black Lives Matter movement to the forefront. The outrage was unprecedented, sparking overdue conversations, scores of petitions, and waves of protests all over the world.

As a child, I was always told to make sure I "don't get a tan" by some within my community. Stories like this are all too common across the diaspora, with some darker-skinned South Asian women even being told that "no one will want to marry them" due to the shade of their skin.

Staying out in the sun too long was always seen as bad, not necessarily due to the risk of skin cancer. Still, because of the possibility of getting "dark", this view birthed by India's hierarchical caste system where darker-skinned Indians are usually (but not always) in the lowest social positions and face continuous discrimination.

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This anti-Black sentiment permeates our culture and ultimately stems from colonialism, where Eurocentric beauty standards and fairer skin were thought to equate to superiority, and darker skin was seen as inferior. Due to this, it's unsurprising that skin lightening creams and pills remain a multi-billion dollar industry in India, with brands such as 'Fair and Lovely' previously endorsed by numerous Bollywood celebrities, such as Shahrukh Khan and Priyanka Chopra, who was challenged on her "performative activism" when she spoke out in support of Black lives. 'Dark skin' is almost invisible in Bollywood due to entrenched colourist beliefs, and when the Black community is represented, it's often in blackface and with derogatory slurs.

In the UK, so much of the South Asian cultural identity revolves around black music, fashion, arts, and culture, yet anti-blackness remains pervasive. Back in the 1970s, the term "politically Black" was coined to highlight the collective struggle of Black's and South Asians in Britain as they united and protested side-by-side.

Still, the term is redundant now, partly as we recognize the cultural nuances, but mainly as members of the black community stand with us, we don't always stand with them. The Race Relations Act of 1976 paved the way for outlawing discrimination of all ethnic minorities and was primarily championed by the actions of black people in Britain - most of the freedom we have now is indebted to the Black community.

Terms like BAME (Black Asian and Minority Ethnic) are problematic for this reason, as lumping all people of color under one umbrella term carries dangerous connotations and the false equivalency that everything we experience is the same, when in reality — it's not.

South Asians have experienced racism and prejudice still existing today, and our issues are also important and are not invalidated, but this conversation isn't about us. We have not had the same lived experiences like those in the Black community and risk contributing to this erasure.

As a community, we must have a conversation on discrimination towards the Black community and tackle the pernicious bias. Our work must go further. We must undo the anti-Blackness within our communities as a whole. To be actively anti-racist means confronting family and friends about using the N-word and the deep-rooted anti-Blackness upheld by passing comments and stereotypes, in addition to becoming conscious of the appropriation of Black culture. Whilst we continue to appropriate Black vernacular, unconsciously or not, we only help contribute to societal micro-aggressions that can potentially harm Black lives.

The discomfort at having these conversations is irrelevant and insignificant when there are Black lives in danger due to rhetoric that has been employed.

To be an ally to the Black community means doing so much more. It means educating others on colourism, stopping the usage of skin bleaching creams, signing petitions, and uplifting and amplifying black voices. It means centering their stories, experiences, and trauma instead of ours.

We are not exempt from racism just because we also face racism and discrimination of our own.

It is not our Black friends, colleagues, or acquaintances' responsibility to educate us on repositories of anti-Black racism — We must start with ourselves.

Change may start slowly, but it begins at home.

Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.