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It's time we address the reality of America's period poverty

white strings on blue surface
Photo by Josefin on Unsplash

Upon hearing Scotland's decision to make menstrual products, including tampons and pads, free in public facilities, I was ecstatic. How could I not be? Scotland is the first country to allow universal access to menstrual products, inching closer to ending global period poverty. But as exciting as this is for Scotland, I couldn't help but feel a pang of jealousy, as well as frustration.

I reside in the U.S., where period poverty is very much a reality. The "tampon tax," is alive and well, and many women and girls don't have access to basic hygiene products. It's interesting because when you think of the U.S., you don't automatically envision a nation in poverty. After all, America is one of the richest countries in the world. However, dig past the gleaming surface of privilege and you'll discover something vastly different.

For those unaware - or who simply don't menstruate - period poverty is a global issue affecting women and girls who don't have access to safe, hygienic sanitary products. While there is no specific tax on tampons in the U.S., several states do consider many hygienic products (including tampons and pads) to be a "luxury" item under the law. Therefore, these products are subjected to state and local sales taxes. So if menstruation is considered such a luxury, why are women and girls continuously penalized for it?

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Why does the media continue to portray menstruation scenes inaccurately?

According to Period Equity, a non-profit dedicated to fighting for menstrual equity, 30 states, (including Texas, Georgia and Arizona) still tax menstrual products as "non-essential" goods. States that have outlawed the "tampon tax" are Minnesota, Illinois, Pennsylvania, New York, Massachusetts and Maryland to name a few. A few things classified as "basic necessities" are: condoms, lip balm, sunscreen, Viagra, and Band-Aids. In Missouri, Bingo supplies is even considered an essential good and therefore tax exempt.

Seriously? How did Bingo and Viagra become more essential than menstruation products?

This is sexism in it's purest form. Women are being taxed simply for being women.

Period products can cost anywhere from $150-$300 per year. That might not some seem like a financial imposition on some, but when you factor those living on low-incomes or who are currently homeless, affording basic period products can seem daunting. There's also the fact women still make less than men in the U.S. Only 81 cents per every dollar a man makes to be exact.

So let's do a little math.

Women usually start their period around the ages of 12 and 14, and stop getting their period between the ages of 45 and 55. An average menstrual cycle occurs every 28 days (once a month) and lasts anywhere from 3-8 days. That's a total of 96 days out of the year. This means an average woman will experience a total of 456 periods over the course of 38 years. Look at it this way, a woman will spend roughly 2,280 days on her period, which adds up to 6.25 years of her life.

Menstruation isn't something women can opt out of. Therefore, we shouldn't be subjected to paying high taxes on products catering to our basic needs. Sure, there are ways women can limit their periods, but that doesn't solve the overall issue. Canada, India and Germany all repealed taxes on menstruation products.


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Let's be clear, the stigma surrounding period sex is completely gender-based. It is an arbitrary double standard created by men to shame women into feeling inadequate.

What's more, certain states are leading the change towards ending the "tampon tax" and putting a stop to period poverty. In January, Virginia State Senator Jennifer Boysko passed a state law that lowers Virginia's sales tax on items like pads and tampons. In 2018, Virginia Delegate, Kaye Kory created a bill requiring prisons provide free menstrual products to inmates. It was the first bill of its kind in the U.S. The following year, U.S. Rep. Grace Meng (D-NY) introduced the Menstrual Equity for All, which is a comprehensive bill addressing menstrual equity.

These are all great victories in ending global period poverty. But what I can't understand is why women continue paying for these products in the first place. These are essential items women require to live their daily lives, and should be treated as a necessity rather than a luxury. We don't tax toilet paper or groceries, so why are we continuing to tax this basic necessity?

It makes absolute no sense to me, other than the fact these items are catered to women. And we all know, anything catered to women in this country is deemed "non-essential." If men received their periods every month, I have no doubt there would be free period products accessible on every corner. We have to put an end to this incredulous injustice. Anyone who menstruates should have universal and free access to menstruation products.

It's as simple as that.

Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.