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Rapper Lil Uzi Vert implanted a rare diamond into his forehead— and I’m intrigued

NEW YORK, NEW YORK - OCTOBER 21: Lil Uzi Vert performs during the TIDAL's 5th Annual TIDAL X Benefit Concert TIDAL X Rock The Vote At Barclays Center - Show at Barclays Center of Brooklyn on October 21, 2019 in New York City.
Photo by Steven Ferdman/Getty Images for TIDAL

Lil Uzi Vert has always been an eccentric and creative rapper that goes against the grain to be authentically himself. So with the latest news, I'm convinced that the Philadelphia-based rapper hasn't deviated from embracing who he is as a person.

After giving fans a warning this weekend saying that in a four-year span, he had been paying off a very rare pink diamond from Jewelry company Eliantte & Co, he then bought the luxurious gem and implanted it into his forehead ( this reminded me of a dermal piercing). That's right, implanted into his forehead.

Naturally, many people were perplexed and intrigued by the rapper's decision to go ahead and undergo this permanent process. Some even went the extra mile to make jokes that he is becoming "Lil Uzi Vision" because the diamond is in the center of his forehead, similar to a "third eye".

In the first few days, the rapper only gave us a few glimpses of his newfound look through some screenshots from a Facetime call with his friend. But on Wednesday, he posted a video of himself vibing to some music with his diamond fully presented in all of its glory.


"Beauty is pain," wrote Uzi in an Instagram post on Wednesday. He then showed a better view of his new piercing. He also posted several Instagram Stories, saying that his diamond is in the center of his forehead and not off-centered as many assumed. "So it's actually in the middle. I just got a long bar in it because I just got it pierced and the swelling," he said. "When the swelling goes down, I'm a get a short bar so it won't move. That's why I got a long bar in it, so it can move because of the swelling. When it go down, it gone be right, though."


According to the rapper, the diamond cost him a pretty penny at around $24m. Personally, if you have the money to do something, no one should deter you from making your own decision as to what you spend your money on because they don't approve of it. Do what makes you happy!

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Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.