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I'm an OB/GYN doctor in New York— this is what I've learned about empowering women

Kota Day 2018 Lucia Alcantara teaching
Photo credit: The Kota Alliance

Women's rights intersect with several other rights, such as racial, economic, and reproductive rights. In my 30-year career as an OB/GYN doctor in New York and a lifelong human rights activist, I developed an understanding of how all these issues affect women's lives.

There are already many great organizations working on these issues, and they are all deserving of support. But they could be more impactful if they collaborated instead of often working in silos and competing for resources. That collaboration can also take many forms.

It can be virtual, which we are all getting better at, but often happens best when we meet in person, and we hope to get back to some of those soon.

We facilitate these connections. We bring women-focused nonprofits and enterprises together to network, learn, and execute their missions. We help them grow and inspire each other to drive impact.

The Kota Alliance, which was founded in 2015, is a New York City-based nonprofit elevating collaboration to improve gender equity. The word comes from the Sami (indigenous people of Scandinavia) word for a dwelling (kind of a teepee), and our logo alludes to everyone being under the same roof.

We started with the idea of serving the many global organizations that have their headquarters in or often visit New York City.

Why we have a longer way to go than you think for gender equalityconversations.indy100.com

But we quickly realized that there are so many organizations here at home that would benefit from our approach. The other constituency we want to grow is female entrepreneurs, who get so little support, and they are also local. The pandemic has worsened the situation for them. Right now, we are focused on developing programming for the economic advancement of low-income and minority women in NYC.

Dr. Jaana Rehnström, the Founder of The Kota AlliancePhoto credit: The Kota Alliance

We do have a lot to learn from global connections. Though I attend events at the UN every year when the Commission on the Status of Women (CSW) meets in March. The parallel events organized by the nonprofit NGOCSW have increased in number year to year; the last time it was organized in person, in 2019, there were about 9000 women present from all over the world. This year it was organized virtually, and the 25,000 slots were all booked.

We organized one event and participated in two others as panelists, and I followed along with several every day for two weeks. The inspiration, the practical suggestions, and the connections that develop can be instrumental for the progress of projects worldwide. It will be interesting to see which format ultimately is more useful; I suspect we will need both.

Our long term goal is to create a physical, global center for gender equity in New York City; however, at first, we want to develop a smaller facility to host some local organizations and to develop our own direct client services in northern Manhattan for women entrepreneurs and organizations that serve low-income and minority women in NYC.

Kota Day 2018 GroupPhoto credit: The Kota Alliance

Our project is called Kota Collaborative. Under its umbrella, we are building up Kota Academy for economic empowerment programs, mainly to upskill women for entrepreneurship and better jobs in digital technology, child and senior care. The other program is Kota Wellness – women have suffered a lot during the pandemic, and we know that health and wellness are essential for any learning to occur.

We already started these programs on a small scale virtually and have women entrepreneurs and nonprofits lined up who can offer these services – now we need funding to pay them! We will need more collaborators who are experts in their field, so encourage readers to contact us.

By the fall, we hope that the pandemic will have receded enough to where we can begin to offer some in-person classes at a new location in northern Manhattan. We aim to establish this as a separate for-profit arm of Kota and welcome investors, especially women and members of the local community.

Dr.Jaana Rehnström is the Founder and President of the Kota Alliance, an organization elevating collaboration across borders for women-centered nonprofits, NGOs, and much more. View her work here.


Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.