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Send nudes: The frustrating double standard between women and men leaking naked pictures

File:Cardi B - Openair Frauenfeld 2019 02.jpg - Wikimedia Commons

Double standards between men and women have existed since sexism was introduced into the English vocabulary. Some would probably argue even before that. But there's no double standard that exists quite like the one surrounding nudity. Especially within the predominately feigned realm of Hollywood.

It's universally known female nudity, both on television and in film, is widely accepted if not encouraged. Actresses are almost three times as likely to be appear nude on screen than their male counterparts, according to a 2017 report from Mount Saint Mary's University. For an additional incentive, female actresses are expected to offer parts of their bodies for the camera. You would think such practices have been abolished with the rise of #MeToo and #TimesUp movement.

However, on-screen nudity continues to remain an obscure domain. The same can be said for leaked photos of celebrities.

When nude photos of male actors are leaked, it's just another day in Hollywood. Sure, it's considered news for a few seconds, but it's soon forgotten as if it never happened. Yet, when nude photos of female actresses are leaked, they're forever ostracized and the taint on her reputation never fully fades. The actress is no longer famous for the incredible work she's done in film. Instead, she's known as "that actress who leaked nude photos of herself."

When Captain America actor, Chris Evans, accidentally leaked an NSFW photo of his nether regions a few weeks back, the actor received an outpour of support from co-stars and friends. The media chalked it up to a "hilarious mistake," and the world soon forgot it ever happened. The actor even took advantage of the incident, urging fans to vote come November 3rd now that he "had their attention."

But when nude photos of Cardi B were accidentally leaked Tuesday, the female rapper didn't receive an outpour of support like Cap did. Instead, she was criticized throughout social media, with numerous individuals commenting harshly on the way her breasts look. For men, it's considered no big deal to leak nudes. In fact, he might even receive a large, pat on the back for doing so. For women, that same curtsey is not granted.

Instead, she's slut-shamed and ridiculed, or in Card-B's case; harassed for the way her breasts look. The woman just gave birth to her first child only two years ago. Can we give her a break? And while we're at it, can we also stop berating women, particularly new mothers, for the way their bodies look?

The double standard surrounding nudity is one that never gives. Female celebrities often feel pressured into providing explanations for why they leaked the photos in the first place, thus receiving an immense amount of backlash in the process. It would seem society likes placing women in corrugated boxes, perfectly designed to suit their needs. They want women to be sexy, but not too sexy or you'll be viewed a whore.

Show some skin, but not too much or else you'll earn yourself a bad reputation. It's an endless contradiction that's altogether dizzying and tiresome. We're never going to be able to please everyone. It's just the reality of the male-dominated universe we reside in. However, we can a page out of Cardi-B's book and stop caring about what others, particularly men, think about us.

There's strength in numbers, and there's no better army than one filled with empowering and supportive women who could care less of what people think of them.

Women founders continue to come up against common challenges and biases

Written by Kelly Devine, Division President UK & Ireland, Mastercard

Starting a business may have historically been perceived as a man’s game, but this couldn’t be further from reality. Research shows women are actually more likely than men to actively choose to start their own business – often motivated by the desire to be their own boss or to have a better work-life balance and spend more time with their family.

The recently published Mastercard Index of Women Entrepreneurship 2021 found that in the category of 'Aspiration Driven Entrepreneurship’ – capturing those who actively choose to start their own business – women in the UK surpass men: 60% vs 56%. And Mastercard research from February 2022 found 10% of female business owners started their business in the past two years compared to 6% of men – meaning women were 67% more likely to have started a business during the pandemic.

Yet, there are common challenges that women founders continue to come up against - not least the gender imbalance in the household and long-held biases which are still prevalent.

In the UK, women are almost three times more likely to be balancing care and home commitments than men, and this was exacerbated during the pandemic as the additional barriers of school closures and lockdowns meant that the care time of dependents rose significantly on a day-to-day level for women. In addition, women were less likely to have access to a home office, greatly impacting the work they were able to accomplish when working from home was the only option.

It's also widely known that female business owners are still more likely to struggle to access funding for their business ideas. According to Dealroom, all-women founding teams received just 1.4% of the €23.7bn invested into UK start-ups in 2021, while all-male leadership teams have taken almost 90% of the available capital.

Without financial support, and when juggling significant time pressures both at home and at work, how can women grow their companies and #BreaktheBias (as this year’s International Women’s Day termed it)? What tools or support can save them time and money, and give them the headspace they need to focus on building their business?

With female owned businesses collectively estimating revenue growth of £120 billion over the next five years, solving this problem is bigger than supporting women – it’s about supporting the national economy.

Using tech to level the playing field

There are clearly societal issues at play that need to be resolved. But when we look at the rise in technology businesses during the pandemic, we can plainly see an alternative source of support critical for business growth: digital tools.

A third of female business owners say new technologies will be crucial to the success of their business in the future and one in five say it is the most important thing for business growth.

With new technology comes new ways to pay, create, and work. And yet there are barriers that prevent business owners accessing this technology. Women are significantly more likely to say they want to use more digital tools but don’t know what is best for their business and also more concerned about the security of digital tools.

When technology is adopted by businesses – whether using online accounting solutions or messenger services for communicating with staff – it saves them time, allows them to maintain and grow their customer base, and ultimately increases cost savings and profit.

By drastically improving the training and support that is available to women-owned business to access and utilise technology we will allow these businesses to grow and succeed. And we know there is demand for it.

Research done by the IFC and Dalberg shows that female entrepreneurs are more likely to invest time and money in business development. This includes product development, customer base expansion, and digital tools and training and there are plenty of services available offering this type of support – many of them for free.

One such programme is Strive UK – an initiative of the Mastercard Center for Inclusive Growth – which aims to reach 650,000 micro and small business owners across the UK and empower them with the tools they need to thrive in the digital economy through free guidance, helpful tools and one-to-one mentoring.

Working together with small business experts – Enterprise Nation, Be the Business and Digital Boost – we hope to ensure hundreds of thousands of UK female business owners have the tools they need to succeed and reach their ambitious goals. Because this ambition remains strong in the UK, with female business owners largely optimistic about the future despite the multitude of challenges they are facing. Four in ten say they will grow their business in the next five years – compared to only a third of male business owners – and they’re also 35% less likely than men to say they plan to downsize or close the business.

But if we do not empower female entrepreneurs to access the tools and technology they need to grow, there is a risk this optimism could be misplaced. Support programmes that provide business owners with guidance and mentorship can help ensure this isn’t the case, allowing female entrepreneurs to not only survive but thrive in the months and years ahead.